Promotional Email 1

Subject: {!firstname_fix}, are you sick of dieting? Hi {!firstname_fix}, Have you heard of the diet yo-yo? Most people trying to lose weight have. It’s a simple reality. You try to lose weight. You see some early success, then you go back to eating the way you used to...and the weight piles back on, sometimes ballooning to more than what you lost. Isn’t that a pain in the neck? Isn’t it frustrating? You bet it is, and it’s also terribly unhealthy. Okay, so we agree that yo-yo dieting stinks. Now for the shocking truth the weight loss industry does their best to hide from you... Weight loss is simple. You don’t have to be some kind of dietary genius to figure it out. You also don’t have to live at the gym, or hire a personal trainer, or eat like a bird. In fact, here’s the secret to losing weight. Losing weight is about... 1) What you eat 2) How often you eat 3) How much you exercise It’s NEVER about more than that, no matter what the weight loss gurus tell you. It doesn’t matter how much weight you have to lose, or how “stubborn” those pounds are. You can indeed lose weight if you have a simple plan to follow that will help you. Let me share three HUGE weight loss myths with you right here, and debunk them for you. MYTH 2: Diets Don’t Work Hogwash. Of course they do! When is the last time you saw a starving person look like Luciano Pavarotti? It doesn’t happen. If you reduce what you eat, you’ll lose weight. It’s true that you might plateau after you reduce what you eat, but that won’t last. Stick with it and you’ll drop the pounds. MYTH 2: Eating 2-3 Meals A Day Will Drop The Pounds Nope, not very often. Most people think “snacking” is what packs on the pounds, but it really isn’t. It’s more about what you eat. Actually, eating only 2-3 meals a day can screw up your metabolism and make it harder to lose the weight you want to lose. Eating more often (but not more total calories in a day) can speed up your metabolism and help you drop pounds. MYTH 3: _______ Foods Make You Gain Weight The most common way to fill in that blank these days is to say “carbs” make you gain weight. But that’s simply not true. What makes you gain weight is eating too much for your activity level. It’s that simple. There is no magic food that’s good or bad. Too many calories is what’s bad. So now you know the truth. Not too complicated, right? The even better news is that my book Easy Natural Weight Loss makes it (get ready for a surprise) FUN to lose the weight you want to lose. You can get all the details here: [your affiliate link] If you’ve been looking for a simple way to lose weight without eating like a freak or spending hours at the gym every day, this is it! And in the next email, I’ll reveal a little bit about this simply system that people are raving about. Until next time... Here’s to your successful weight loss, [your name]  

Promotional Email 2

Subject: {!firstname_fix}, can losing weight be FUN?! Hi {!firstname_fix}, Last time I debunked three weight loss myths. You might remember that I also told you that my Easy Natural Weight Loss plan could help you have FUN losing weight. I know that sounds crazy, but hear me out. Imagine being able to lose two pounds of fat every single week, like clockwork. I’m not talking about water weight that you’ll put back on immediately. I’m talking about that junk on your butt, thighs and belly. You know, the stuff that makes you ashamed to put on a batch suit and go out in public. If you could lose that weight, would you be pretty excited about it? You bet you would! In fact, it would be fun to weigh yourself and see the pounds melting off. The bad news is that it won’t happen unless you DO something about your weight...and procrastination is the single biggest reason people don’t lose what they want to lose. The good news is that my simple system shows you how to lose weight the easy way. When I say the easy way, I don’t mean you can park yourself in front of the television and get thin. That’s insane. But I DO mean you won’t have to eat like an alien, or rent a room at the gym. What I’m going to show you is how change the way you eat. It all comes down to that. For example, do you know that you’re probably getting enough exercise right now to lose serious weight...if you were only eating the right foods in the right way? It’s true. You don’t need a fancy diet here, but you do need to know what to eat and what to avoid. That’s exactly what I tell you in Easy Natural Weight Loss. [your affiliate link] I’ll tell you what to eat, what to avoid, HOW OFTEN to eat (that’s hugely important and most people miss it), and more. As shocking as it may sound, I’ll tell you how to unlearn your bad eating habits in 10 days. Once you’ve done that, look out! The weight is going to start flying off. Now, it’s also important to say that this is NATURAL weight loss. No drugs, no gadgets, no mumbo-jumbo. It’s all natural, all safe. You’ll lose weight pretty quickly, but not in an unhealthy way (like by starving yourself). For example, I’ll show you 1) How to eat out (even at McDonald’s) and still lose weight 2) How to eat MORE food and still lose weight 3) 10 foods you should avoid, and 10 you can’t live without 4) Why you should AVOID eating salad and lots of other “healthy” foods And much more. And the results? I think you’re going to love them. Here’s what just one satisfied person said: “Simple ideas, but put into action, my friend and I each lost 4 lbs the first week.” There’s no reason you can’t do the same. I’ll guarantee it, actually. I’ll let you try my system for 60 days. If you don’t lose weight and drop inches in eight weeks, I’ll refund your money. Here are all the details: [your affiliate link] Look, we both know you want to lose weight. I’ve been there, and I completely understand. And we both know that you’re tired of plans, diets and programs that don’t work for you. That’s a recipe for frustration (no pun intended). My plan is simple, and real people are using it every day to change their lives. Why don’t you join them? Here’s to your successful weight loss, [your name]